Oracle Community Manager Lauren Harper provided a great list of insights from this past week's Oracle Open World that I have provided below. For us in professional B2B sales these largely Oracle-centric insights seem right on the money and applicable to us all regardless of … [Read more...]
Necessity of Investment (NOI) trumps Return on Investment (ROI) – only every time!
"Nothing motivates like necessity" is an old saw I have seen proven over and over. It's also true in B2B sales as companies today, for the most part, only buy what they think they really need. That nice to have economy is gone, maybe forever! While all the chatter about … [Read more...]
Thanks for Nothing Apple Store!
Remember when the Apple store was super cool and the busiest retail site in the whole mall if not planet earth? Not sure either is the case anymore. Let me tell you about my visit to the Apple Store today. I decided to replace my three-year-old iMac with another iMac. My … [Read more...]
Hubspot and Inbound – The Future of Marketing?
Remember the classic oversimplification of product, price, and promotion - the so-called three Ps? They are all still very much in play only much differently. The internet has really put that last P (promotion) through the wringer. Way back when the formula was pretty well … [Read more...]
Wait! Don’t Forward that Article!
Writing is hard. Writing well even harder. Forwarding an article is much simpler than writing one. Forwarding articles - or "content" as it is now called - is commonplace on LinkedIn. Every day LinkedIn members must endure a seeming barrage of forwarded articles from their … [Read more...]