“Nothing motivates like necessity” is an old saw I have seen proven over and over. It’s also true in B2B sales as companies today, for the most part, only buy what they think they really need. That nice to have economy is gone, maybe forever! While all the chatter about value is great, what really […]
Thanks for Nothing Apple Store!
Remember when the Apple store was super cool and the busiest retail site in the whole mall if not planet earth? Not sure either is the case anymore. Let me tell you about my visit to the Apple Store today. I decided to replace my three-year-old iMac with another iMac. My 27-inch 2.8 dual-core Intel […]
Hubspot and Inbound – The Future of Marketing?
Remember the classic oversimplification of product, price, and promotion – the so-called three Ps? They are all still very much in play only much differently. The internet has really put that last P (promotion) through the wringer. Way back when the formula was pretty well established. Agencies, long before Adobe CS6 brought advanced capabilities the […]
Wait! Don’t Forward that Article!
Writing is hard. Writing well even harder. Forwarding an article is much simpler than writing one. Forwarding articles – or “content” as it is now called – is commonplace on LinkedIn. Every day LinkedIn members must endure a seeming barrage of forwarded articles from their connections. Surprisingly, most of this content comes across without any […]
LinkedIn adds birthdays to Updates – Good Idea?
Love, no, LOVE LinkedIn. Premium subscriber for years. As a sales professional LinkedIn is indispensable for what I do. Really can’t live without it. But birthdays? Do I really need a “LinkedIn Updates” email about a business contact’s birthday? Birthdays used to be a personal matter, not a professional one. Facebook was the place to […]
Compulsive Smartphone Checking Disorder – CSCD
Are you more interested in your smartphone than friends, family, or coworkers? You are not alone. According to the Mobile Mindset study conducted May 2012 by Harris Research for Lookout Mobile Security, the stats may give you pause. The key findings were: 60% of smartphone users can’t go an hour without checking their phones. 40% […]