Remember the classic oversimplification of product, price, and promotion – the so-called three Ps? They are all still very much in play only much differently. The internet has really put that last P (promotion) through the wringer. Way back when the formula was pretty well established. Agencies, long before Adobe CS6 brought advanced capabilities the […]
Wait! Don’t Forward that Article!
Writing is hard. Writing well even harder. Forwarding an article is much simpler than writing one. Forwarding articles – or “content” as it is now called – is commonplace on LinkedIn. Every day LinkedIn members must endure a seeming barrage of forwarded articles from their connections. Surprisingly, most of this content comes across without any […]
LinkedIn adds birthdays to Updates – Good Idea?
Love, no, LOVE LinkedIn. Premium subscriber for years. As a sales professional LinkedIn is indispensable for what I do. Really can’t live without it. But birthdays? Do I really need a “LinkedIn Updates” email about a business contact’s birthday? Birthdays used to be a personal matter, not a professional one. Facebook was the place to […]
Compulsive Smartphone Checking Disorder – CSCD
Are you more interested in your smartphone than friends, family, or coworkers? You are not alone. According to the Mobile Mindset study conducted May 2012 by Harris Research for Lookout Mobile Security, the stats may give you pause. The key findings were: 60% of smartphone users can’t go an hour without checking their phones. 40% […]
What Don Draper thinks about Exact Target/Salesforce
Email Service Provider (ESP) turned Digital Marketer ExactTarget was acquired by CRM/SFA juggernaut Salesforce for nearly $2.5 billion dollars yesterday. This is significant for many reasons. It’s size for one. Biggest acquisition ever for Salesforce and one of the most major of the year for Wall Street. The fact that Salesforce CEO Marc Benioff reported […]