The former Celtic harvest festival, Halloween, is now the second largest commercial holiday in the United States (behind Christmas). Spending during this holiday has doubled in the past 10 years according to the National Retail Association to an average of nearly $83 per participant.
We’ll spend our $83 (at least) by going big and giving out full-sized candy bars!
It’s really something precious to watch the authentic reactions kids give to receiving a full-sized candy bar. The kids almost can’t believe you’re giving them out. The kids think, “You must be crazy!” Is this really happening?
After several years of experimenting, we have landed on giving out the classic Hershey Bar. Distinctive packaging, heft, and who doesn’t like a Hershey Bar? It’s a total winner. And on the big scale of things, not that expensive to do.
The way this got started was when I was a kid, I told myself, if I ever became an adult and had the means, I’d be generous on Halloween.
This was because as kids we all hated those houses that gave out pennies, popcorn balls, or candy corn. We knew those people were cheap, plain and simple. Let’s face it, kids are pretty blunt with their assessment of reality.
Plus, there was one house in our neighborhood that actually gave out full-sized candy bars.
But guess what? They gave out Mounds!
Mounds? Are you freaking kidding me? One of the world’s worst candies. Out of the pillowcase and straight to the garbage can the full-sized Mounds went.
I was too young to understand, but I was learning the meaning of irony.
So right then I decided, if I were to give out candy in my adulthood, I would only give kick-ass candy in full size. We’d be the cool house on the block.
Sure enough, that happened. It was great for a couple of years. Then a neighbor, who caught wind of what we were doing, purposefully raised the stakes giving out King-Sized (instead of full-sized) candy bars.
Really, that happened too.
I cried “uncle” to keep up with the Joneses (Halloween style). We stayed with the standard full-sized.
BTW- the kids still loved it.
So this year, for the 15th year in a row, we’ll be giving out full-sized Hershey Bars. No Mounds, Almond Joys, Mary Janes, Dots, BB Bats or Dum Dums here. Only the good stuff.
If you can afford it, I’d urge you to go big on candy too. Be a giver. It’s fun! Make someone’s day.
Now hopefully, there’s not a kid coming this year in a Pennywise costume saying, “Hershey’s? Are you kidding me?”