It’s been seven years since I started blogging. I began blogging as a learning exercise while earning my MA in communications.
I thought to myself there might be something within that business space that could provide a sensible pivot from my sales career to something more consultative, strategic, and creative. Perhaps within these seemingly fresh ideas being tossed around under the umbrella of “content creation” would be an entrepreneurial gold mine for me repositioning some of the skills I had gained selling at the executive level.
Unfortunately, I wasn’t able to hop on that ore cart and cash in as I was Godfather 3’d with my career (just when I try to get out, I get sucked back in!).
Today there are over 4,000 businesses that support content strategy, creation, management, and deployment. While many of these companies are small and volatile, several have billion dollar valuations. There really was a gold mine in content creation.
The nugget I grabbed was now I can boast of having the technical chops necessary to create, deploy, and maintain a professional looking blog. Unfortunately, this is a bit of a boobie prize as companies like Wix and Weebly have made all this technical detail unnecessary for anyone wishing to blog.
For the record, these are some of the tasks I had to learn to in my journey to “post something on the internet.”
That was all before I even wrote a post. Assuming I then wrote something, if I hoped for anyone to find and read was written, I had to consider such things as:
Each of these bullets is specialty unto itself. Search them – you’ll see.
I’ve created a couple dozen blogs on various topics that have had a total of about 50K visits all without any monetization. No personal goal mine for me.
I do have three thoughts on blogging: